Mixtape Madness is a British urban music outlet and an entertainment and distribution platform based in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. The platform was founded in 2010 by a group of friends. Mixtape Madness is the 3rd biggest media outlet platform in the UK, behind

GRM Daily GRM Daily (Grime & Rap Music Daily), formerly Grime Daily, is a British urban music outlet and entertainment platform. As the name suggests, the platform is an outlet for UK rap and its various genres, such as UK drill, afroswing, trap, and Briti ...

and

Link Up TV Link Up TV is a music promotional platform based in London, United Kingdom. It has the second largest rap-based promotional YouTube channel in the United Kingdom after GRM Daily with over 11,111 videos uploaded, 1.7 million subscribers and 1.6 ...

Overview

Mixtape Madness was formed in 2010 as a place where users could go and stream or download British mixtapes without having to go to American websites that lacked a focus on British music, such as

DatPiff DatPiff is an online audio distribution platform that was launched in 2005. It is headquartered in Pennsylvania. It specializes in hip-hop, rap, and urban music. The site was founded in the spring of 2005 by Marcus Frasier. It is owned by Media ...

. Mixtape Madness hosts talk shows called ''MMTalks'' that feature people involved in the British urban music industry. The topics covered are varied, with some focusing on how to build a music business, or how to build your profile as a musician. Mixtape Madness also has a

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

channel, where artists can release music. Various artists have released their music through the platform, such as

Headie One Irving Ampofo Adjei (born 6 October 1994), known professionally as Headie One (formerly Headz), is a British rapper and singer. In 2018 he released his second solo mixtape, titled ‘''The One’'', which included the single "Know Better" featur ...

Unknown T Daniel Lena (born 17 August 1999), known professionally as Unknown T, is a British professional musician. His post release album “Rise Above Hate” (2020) was a major hit on the UK music scene, the album reaching the top of the charts in the ...

, SL, and EO. In July 2018, Mixtape Madness hosted a stage at The Butterfly Effect Festival in London. On 1 April 2019, Mixtape Madness partnered with

Caroline International Caroline may refer to: People *Caroline (given name), a feminine given name * J. C. Caroline (born 1933), American college and National Football League player * Jordan Caroline (born 1996), American (men's) basketball player Places Antarctica * ...

in a worldwide sales and distribution deal. Caroline would also be responsible for marketing services when required. Mixtape Madness partnered with the

FIFA eWorld Cup The FIFAe World Cup, formerly the FIFA Interactive World Cup (FIWC) and the FIFA eWorld Cup, is an esports tournament held by FIFA and its presenting partner EA Sports. Each tournament has players competing in games of the latest incarnation of t ...

, an

esports Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...

competition that was hosted at

The O2 The O2 is a large entertainment district on the Greenwich peninsula in South East London, England, including an indoor arena, a music club, a Cineworld cinema, an exhibition space, piazzas, bars, and restaurants. It was built largely within ...

in London, to bring 4 hip hop artists to perform and compete in a rap competition in the arena prior to the eWorld Cup's final. The winner out of the 4 artists would receive a FIFA Head 2 Head Freestyle Champion 2019 award. Big Jest and Deekayy both attended the competition, with the latter winning the award after a vote held by the in-house crowd and social media.

Freestyle series

The Mixtape Madness YouTube channel hosts three freestyle series' called ''Next Up'', ''The Cold Room'' and ''Mad About Bars'', the latter is hosted by Tweeko, a renowned British Sound Engineer and the third of which is hosted by

Kenny Allstar Kenny Allstar (born 19 April 1993) is a British DJ and radio presenter who grew up in South East London. He has had residencies on Radar Radio, Reprezent, and BBC Radio 1Xtra. He also hosts a ''Mad About Bars'' series on Mixtape Madness on YouTu ...

. Artists such as

Skengdo & AM Skengdo x AM, whose real names are Terrell Doyley and Joshua Malinga, respectively, are a British hip hop duo from Brixton, London. They are both members of the UK drill group and alleged gang, 410, which is known to have conflict with neighb ...

, and

M Huncho M Huncho is a British rapper and singer from London. He performed a Mad About Bars online freestyle session in 2017, and releasing his first EP ''Get Out'' that October, with the single "Mediocre" and another EP, ''48 Hours'', following in 201 ...

have received significant attention through their Mad About Bars freestyles. Unknown T personally credited Mad About Bars for being "huge" for him and for "opening doors". Skengdo & AM's freestyle has over 30 million views, substantially higher to most other Mad About Bars.

Loski Jyrelle Justin O'Connor (born May 6, 1999), known professionally as Loski (formerly Lil' Nizzy), is a British rapper and singer from Kennington, London. He is part of the Kennington-based UK drill group Harlem Spartans. Beginning his career in ...

's Mad About Bars freestyle had over a million views, before being removed by YouTube.

References

{{Hip hop websites Music-related YouTube channels Hip hop websites British music websites British music industry Internet properties established in 2010 Entertainment-related YouTube channels

Overview

Freestyle series

See also

References